Marketing

Digital Marketing Diploma

Network:

Number of Places	15
Course Fee	€850
FETAC Code	5N1364: Digital Marketing
Enrolment and Start Dates Comment	Start Date: 3rd July 2013. Running every Wednesday for 15 evenings over 15 weeks. 6.30pm - 9.30pm evening course.
Financial Support	25% funding applied
Course Content	The classroom-based training experience will help you to ... get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of your marketing strategy plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns. Integrate your digital marketing plans and efforts into your marketing strategy drive new visitor traffic to your web site while improving online conversion rates understand how digital marketing can help you grow your business, domestically and internationally create and develop effective and targeted email marketing campaigns that aligns with your business goals identify various online applications and resources that can help build effective and profitable web sites. Measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing discover how to best develop and retain customers The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma from FETAC.
Further Enquiries	Maggie O'Brien t: 052 6191102 m: 086 777 6476 e: maggie@socialmediaskillnet.com
Learning Outcomes	At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
Trainer	Sure Skills
Location of Course	Pearse Street Hotel, Pearse Street, Dublin 2

Available to Job Seekers:

Yes

Certified:

Yes

Consultative Selling including Marketing & Negotiation

Network:

Trainers Learning Skillnet

Duration	4 Day (2 day per week over 2 Weeks)
Number of Places	12
Course Fee	€495 (non Skillnet Members) €420 (Skillnet Funded Members)
Subjects Taught	Course Content – 4 days Day 1- • The introduction and opening of the process • The benefits and limits of small talk • Looking and listening for important behaviours Day 2 - • Understanding what the customer needs – not what you want them to have. • Understanding and dealing with the customers objections. Day 3 – • Closing the sale – when to bring it all together • Measuring your performance – the key of sharing best practise or closing your gaps. Day 4 – • Marketing – Looking at what is best for the business • Negotiating – Unchartered waters in the current climate – the need for a collaborated approach.
FETAC Code	B30154: Consultative Selling
Enrolment and Start Dates Comment	05 March 2013 - Cork 11 June 2013 - Galway 02 October 2013 - Dublin
Course Content	Course Outline The Economy – Enough said!! Post Celtic-Tiger Ireland -We prefer to look at the current challenge of a difficult economy as an opportunity to create a different and fresh approach to selling. Consultative selling looks at building a long-term, high trust relationship between seller and buyer by exactly meeting their needs as opposed to a one-size-fits-all method. We offer an approach that balances the art and science of sales. The art of sales focuses on the people skills that create genuine dialogue for building high trust. The science of sales focuses on a repeatable, consistent process for initiating, qualifying, measuring, winning and growing sales.
Further Enquiries	Contact the Network Manager Trainers' Learning Skillnet 4 Sycamore House, Millennium Business Park, Naas, Co. Kildare T: 045-881166 E: info@trainerslearningskillnet.com
Learning Outcomes	Following the course the learner should be able to; • Understand how to set realistic sales call objectives • Acquire the ability to open a sales call effectively • Develop an awareness of how to analyse customer behaviour • Acquire the skills to identify and present benefits of a solution that address the personal and business needs of the customer • Understand how to uncover and deal with customer objections • Appreciate the need for sales call closing strategies • Measure your performance – “You can’t manage what you don’t measure” • Understand new ways of marketing –“Is the website being replaced by Social Media” ? “Who is looking and where”? • Negotiate clever – What is “collaborative selling” – is that coming as a next generation in sales? • Work effectively as a sales manager
Methods of Assessment	Assignment for course participants. Outline, in your own words , two types of customer behaviours which you have encountered or have researched. Recognise the main characteristics of each class of behaviour Outline the tactics to be used in dealing with each class of behaviour Outline how the sales consultants behaviour would be adapted to retain control of the sales situation. To comply with 11.2 of the FETAC guidelines, the assignment above will be used for this course. The assignment will have a maximum value of 25% of the overall course marking. The assignment may be presented in a variety of media, for example written, audio, graphic, visual or any combination of these. Any audio or video evidence must be provided on tape. It is expected that the assignment will be carried out following the classroom part of the course with assignments due for submission within 14 days of the final course day.
Trainer	IITD Training Provider
Location of Course	Cork Waterford Dublin

Course Web Page:

http://www.trainerslearningskillnet.com/Consultative_Selling_(incl_Marketing_Negotiation_Skills)-recordid-213-objectid-1152-z-event_summary.htm

Available to Job Seekers:

Yes

Certified:

Yes

New Horizons

Network:

ISME Skillnet

Duration	4 contact days plus mentoring
Number of Places	12
Course Fee	€750 ISME Members €850 Non Members
FETAC Code	B30204: Business Development
Enrolment and Start Dates Comment	Participants can enrol from now on. Start dates: Dublin: September 2012
Course Content	Build on new customer opportunities and develop individual strategies to make progress in their business.  Understand key marketing principles and develop communication plans to attract new customers.  Understand the appropriate market entry strategies for new markets—either in Ireland or overseas.  Apply the principles of persuasive communication in a commercial situation.  Apply the principles of key account development & management.  Set realistic sales objectives.  Identify and present benefits of a solution that addresses the personal and business needs of your customer.
Entry Requirements	This programme is for women who are running or about to run their own business.
Further Enquiries	Liz Carroll 01 6622755 liz@isme.ie
Trainer	Beacon Coaching
Location of Course	Dublin 12, Cork City.

Available to Job Seekers:

Yes

Certified:

Yes

PR & Marketing on a Multiplatform

Network:

Greasán na Méan Skillnet

Duration	TBC
Number of Places	10-12
Course Content	This course will cover the following areas; marketing,advertising, business communications and how to apply these to the various platforms.
Further Enquiries	Tel: 091 558 400 Fax: 091 558 470 Email: info@greasannamean.ie
Location of Course	An Spideal

Available to Job Seekers:

Yes

Certified:

No

How to increase your Sales - How to sell in difficult times.

Network:

Galway Executive Skillnet

Duration	1 day training course from 9.30 to 4.30pm.
Course Fee	GES Members €30 Non GES Members €140
Enrolment and Start Dates Comment	Date: 26th June 2013
Course Content	If business is not happening, it must be made to happen.
Further Enquiries	Email: info@galwayexecutiveskillnet.com Tel: 085 749 1564
Trainer	Dermot McConkey - McConkey Development & Training
Location of Course	To be confirmed

Course Web Page:

http://www.galwayexecutiveskillnet.com/2157/increase-your-sales/

Available to Job Seekers:

Yes

Certified:

No

Facebook for Business - Advanced Level

Network:

Galway Executive Skillnet

Duration	Half Day from 2.00 - 5.00pm.
Course Fee	GES Members: €45 Non Members: €55
Subjects Taught	Course Outline: • Advanced Business Pages • Customization • Landing pages and tabs • Facebook Advertising • Creating ads • Using the ad system Facebook Content Plan • Creating content for Facebook Updates to gain fans
Enrolment and Start Dates Comment	Date: 26th June 2013
Entry Requirements	Pre Requisites: For those who have Business Page set up and Active
Further Enquiries	Email: info@galwayexecutiveskillnet.com Tel: 085 749 1564
Trainer	Damien Mulley
Location of Course	Galway Technology Centre, Mervue

Course Web Page:

http://www.galwayexecutiveskillnet.com/1970/advanced-facebook-level-3/

Available to Job Seekers:

Yes

Certified:

No

Social Media Marketing Programme

Network:

Carlow Kilkenny Skillnet

Comment	This sector based work academy is targeted towards unemployed people who are motivated and comfortable with computers but would benefit from a short, sharp training intervention and work placement to help them into a job.
Number of Places	15
Course Fee	This course is Free of Charge to Job Seekers
Subjects Taught	A Sector Based Work Academy will run through the month of June and has two key components: •Pre - employment training - Beginning mid June ( 5 days in total) •A work experience placement organised between participant and Carlow Kilkenny Skillnet (1 week)
Enrolment and Start Dates Comment	To express your interest in this initiative please post a letter of application and your CV into Carlow Kilkenny Skillnet, Carlow Gateway Business Centre, Athy Road Carlow. Closing Date: 30th of May 2013
Financial Support	Social Welfare Payments will not be affected
Course Content	This course will provide participants with a step by step guide to building a companies brand and sales through social media. Participants will received a very detailed action plan for marketing a business on Facebook, Twitter and Linkedin including the main common pitfalls to avoid. This is an exciting opportunity for those who are very comfortable with computers and browsing the web. You do no need any technical knowledge. Ideal for potential employees tasked with marketing a business website.
Further Enquiries	To express your interest in this initiative please post a letter of application and you CV to Carlow Kilkenny Skillnet, Carlow Gateway Business Centre, Athy Road, Carlow. Closing Date: Friday 31st May.
Eligibility	Click on the link below for eligibility on this programme. www.skillnets.ie/job-seekers/eligibility-criteria.
Location of Course	Carlow

Course Web Page:

http://www.cktraining.ie/it.html

Available to Job Seekers:

Yes

Certified:

No

Sales Marketing & Social Media

Network:

Irish Franchising Skillnet

Duration	6 days
Course Fee	Price TBC
Enrolment and Start Dates Comment	Start dates: 16/08/2013 09/09/2013
Course Content	• How the Internet has Transformed Marketing? • Getting the balance right – digital and traditional marketing Focus on digital marketing: Identifying what activities will get the best results for your business • Search Engine Optimisation - Getting your pages to the first page on Google • Getting the best from Pay Per Click Advertising for your business (examples from Google, Facebook & LinkedIn PPC) • Social Media for Business Success – • Devising an effective social media marketing strategy o Effective use of Facebook to promote your businesses o Getting the most from Twitter for your business o Using LinkedIn to build your professional profile o Successful email Marketing Campaigns • Web Analytics - Identifying the best combination of activities for your business by accurately monitoring your web
Entry Requirements	N/A
Further Enquiries	Siobhan O'Callaghan Tel: 01 291 1963 Fax: 01 293 8957 Email: training@irishfranchisingskillnet.com
Methods of Assessment	• Learner Activities, • Concept / Theory Presentation, • Group Discussions, • Case Studies, • Personal Action Planning, • Classroom Practice / Role-Play
Location of Course	Nationwide

Available to Job Seekers:

No

Certified:

No

Build a Business Online

Network:

HPSU Skillnet

Duration	1 day a week for 12 weeks
Number of Places	25
Course Fee	N/A
Subjects Taught	•A full year of access to all the tools you need - no hidden fees for "extras" •State of the Art classroom with New Computers and High Speed Internet •Two tutors and small class size - for maximum support •Individual free coaching sessions between classes if extra help is required •Hotline support by phone and email •Brainstorm Tool for Online Market Research - Keyword Research and Profitable Niche Finder •"No Tech Skills Required" Website Builder - to Create Your Search Engine Optimised Website •Domain Name and High Speed Reliable Website Hosting for a full year - (You need this for your website) •Email Autoresponder for Building a List of Leads and following up with your customers •Built in "Blogging", "Search Engine Optimisation", Website Analytics •Access to Online Video Training and Documentation for each step of the Process •Online Forum with Thousands of Entrepreneurs Worldwide who are using the same business blueprint and tools •Continuously Improved and Updated Tools and Services •eBooks covering every aspect of Online Entrepreneurship
FETAC Code	Digital Marketing (FETAC Level 5)
Enrolment and Start Dates Comment	Courses will be begin on the following dates: Tuesday 30th April 2013, Friday 3rd May 2013
Financial Support	The course will be 100% financed by HPSU Skillnet Please contact Philip Kelly
Course Content	Day 1: Master the Basics of the Online Business Building Process The process Creating Content Getting Website Visitors Pre-selling Profit Selling versus Pre-selling 6 Big Mistakes to Avoid Day 2: Develop Potential Website Concepts Online Market Research Brainstorm Tool Keywords Supply and Demand Analysing Potential Profitability Day 3: Select and Develop Your Best (Most Likely to be Profitable) Website Concept Choose Your Website Concept Design Content Blueprint Arrange 3 Tier Website Structure Day 4: Investigate and Plan "Monetization" Options Profit Diversification Understand Traffic/Profit relationship Evaluate and proceed if business idea has profit potential Day 5: Refine Website Concept and Register Your Online Business Domain Name List potential Domain Names Check for Trade Marks and availability Day 6/7: Start Building Your Website Select Design Build Your Home Page 3 Tier Structure Day 8: Attract Visitors Build Content How to Get Visitors from Other People's Websites Social Media Marketing Day 9: Build Relationships Trust and Credibility Set up an emailing list to nurture your relationship with your visitors and customers Day 10: Understand Your Website Visitors Add website analytics to learn what your visitors want Day 11: Profit Decide on ways to profit from your website How you will monitor and improve profits Day 12: Review Review and stress-test your online business strategy Set short-term and long-term goals for making progress
Entry Requirements	N/A
Further Enquiries	Philip Kelly mobile: 086-8146060 email: hpsuskillnet@gmail.com
Eligibility	N/A
Learning Outcomes	At the end of the course, you will have a working website, all of the necessary tools, and the skills you need to run a profitable online business.
Methods of Assessment	N/A
Trainer	In-Tuition Anne Halloran
Location of Course	ICE Centre, Lisoban, Galway

Available to Job Seekers:

Yes

Certified:

No

Business Management

Network:

CCMA Ireland Skillnet

Duration	Classroom (5 days) or eLearning
FETAC Code	6N4310: Business Management
Enrolment and Start Dates Comment	TBC
Course Content	The purpose of this award is to equip the learner with the knowledge, skill and competence in the principles and practice of management within the business environment to enable the learner to develop management skills to work independently or within a supervisory capacity.
Further Enquiries	To Register For the Programme, Please Contact: training@ccma.ie 01 291 1960
Learning Outcomes	On completion of this programme learners will: • Explore a range of organisations to include different organisation types, purpose, mission, vision and objectives and structures • Investigate the internal environment of an organisation to include a SWOT analysis (Strengths Weaknesses Opportunities Threats) • Analyse the impact of a range of external factors on an organisation to include a PEST analysis (Political Economic Social Technological) • Examine the need to and various ways that organisations adapt to and manage change • Evaluate a range of business management techniques and tools for planning, management control and measuring performance within a business organisation to include budgetary and none budgetary forms of control and performance indicators • Examine the difference between management and leadership and the impact of different management and leadership styles on group and individual performance within an organisation • Appraise the role of human resources function and the human resource tools and techniques used to recruit, select and appraise employees and resolve conflict within an organisation • Design a procedure for a management process within an organisation • Design an appropriate workflow system for a business related task to include documentation of the process, identification of responsibilities and expected outputs • Compile a report on a management process to include a review and evaluation of the process
Methods of Assessment	Two assignments: Project (60%) and a Assignment (40%) Project A brief will be provided enabling you to demonstrate your ability to analyse, evaluate, conclude and make recommendations on issues that related to business management. You must compile a report to show your understanding of the management process within your organisation.
Location of Course	Nationwide

Available to Job Seekers:

Yes

Certified:

Yes

Find A Course For