Website

Use Social Media Effectively for Business

Network: 
ISME Skillnet
Location of Course Dublin
Trainer Sandra Hennessy
Learning Outcomes At the end of the day you will:
• Have set up Facebook, Twitter, Blogging accounts and chosen the most relevant platform(s) for you and your business
• Understand the different ways to use digital marketing and social media to promote your business and brand
• Develop and implement a social media strategy for your business
• Understand relationship marketing and how to form strong relationships and build customer loyalty using Social Media
• Know how you can use the new social media platforms like Google + and Pinterest for your business
• Create an e-calendar of activity
Further Enquiries Liz Carroll. Email: liz@isme.ie. Tel. 01 6622755
Entry Requirements Work Experience
Course Content Social networking is the number one activity on the web. Businesses use it for various reasons including:
- Promoting their product(s) and/or service(s)
- Sourcing news and information that is relevant to them
- Brand awareness
- Customer services
- Gathering feedback
- Selling (taking payments online) and promoting discounts and packages
- As a knowledge base for their customers
- CRM – engaging with existing customer and creating relationships with new customers
- Interacting and build relationships with other relevant businesses

Social Media is an ever evolving area, existing platforms are changing their layout and functionality daily and new platforms are emerging every day. It is important that participants are given the most up to date information which will enable them to make informed decision about the platform they choose for their business and their strategy for using it.

Hand-outs:
Each participant will receive a copy of the presentation with details of all sites and tools covered throughout the workshop.

Enrolment and Start Dates Comment Dublin. 26 June 2013.
Booking Essential.
Contact liz@isme.ie for dates
Subjects Taught • Introduction to social media and digital marketing and how it can assist with customer relationship management (CRM)
• Introduction to social media platforms including Facebook, Twitter and LinkedIn and how to use them effectively.
• Setting up accounts – a walk through the step by step process of setting up your account and completing your profile.
Duration 1 day
Dublin, 9.30am - 5.30pm.
Number of Places 10
Course Fee €215 ISME Members,
€295 non Members.
No charge to Job Seekers.
Course Web Page: 
http://www.isme.ie/searchlist-all-all-all-1-0.html
Available to Job Seekers: 
Yes
Certified: 
No

Convert Website Visitors to Sales

Network: 
ISME Skillnet
Location of Course Dublin, Waterford, Limerick, Cork.
Trainer Sandra Hennessy
Learning Outcomes At the end of the day you will:
• Be able to evaluate your websites effectiveness
• Understand the key steps to ensuring your website is found online and convert a large percentage of visitors
• Learn the principals of building an effective website.
Further Enquiries Liz Carroll. Email: liz@isme.ie. Tel. 01 6622755
Entry Requirements Work experience
Course Content This workshop is designed to take you through the step by step process for turning website visitors into clients from being found, generating click through, developing interest, promoting enquiry and closing the sale.

Hand-outs:
Each participant will receive a copy of the presentation with details of all sites and tools covered throughout the workshop and a list of tasks that need to be completed on their website to ensure it complies with best practice guidelines.

Enrolment and Start Dates Comment 13 June 2013. Booking Essential - Contact liz@isme.ie.
Subjects Taught Course Content:
• Planning – identifying your USP’s/benefits, navigation, structure, content, imagery, identifying your website goals etc
• Getting found – SEO and other methods to drive traffic to your website, SEO checklist
• Generating click through – what does your search engine listing say about, it is generating clicks. Are your third party links driving quality traffic to your website?
• Developing interest – navigation rules, good content, technical issues etc
• Promoting enquiry – landing pages and clear call to actions
• Closing the sale – on-site and off-site sales processes and procedures
• Tracking – using Google analytics to monitor and analyse traffic
• Briefing your website developer
Duration 1 day
Dublin, 9.30am - 5.30pm.
Number of Places 10
Course Fee €215 ISME Members.
€295 non members.
No charge to Job Seekers.
Available to Job Seekers: 
Yes
Certified: 
No

Get to Page 1 on Google

Network: 
ISME Skillnet
Trainer Dynamic Web Marketing
Learning Outcomes At the end of the day you will be able to:
• Optimise your website using on page methods, off page methods and social media
• Understand the difference between white hat and black hat methods
• Complete your target keyword research
• Optimise each page of your website and know the key areas on the page that require optimisation e.g. h1 headings, image alt text, anchor text, page names, url’s etc.
• Provide quality content to their target market that people want to share, endorse and link to, therefore improving their online footprint and in turn their website ranking
• Understand how to use social media to impact your website optimisation
• Understand the importance of planning at the early stages
• Build a strong online footprint and understand how it will impact your website optimisation.
Further Enquiries Liz Carroll
Tel: 01 662 2755
Fax: 01 661 2157
email: liz@isme.ie
Entry Requirements To have work experience.
Course Content Being found in search engine sis extremely important for all businesses, statistics show that is is the most cost effective way to generate traffic to your website. The course will outline “white hat” methods to getting a good search engine ranking using on-site, of-site and social signals (social media endorsements and sharing).

Hand-outs:
Each participant will receive a copy of the presentation with details of all sites and tools covered throughout the workshop.

Enrolment and Start Dates Comment 13 June 2013.
Booking Required.
Contact liz@isme.ie
Subjects Taught • Planning – website structures, page names and researching target keyword
• Getting found – Understanding how search engines index pages, SEO barriers, optimising page content and meta data
• Generating click through –writing well optimised and actionable meta data. How inbound links impact your search engine position, the importance of consistence in message for source to landing page.
• Social optimisation - optimising account profile information and using social media to increase online footprint and promote quality, extra value content
• SEO Audit – participants will receive a 25 question audit to take away and complete after the training workshop, some questions can be answered during the workshop practical sessions.
Duration 1 day
9.30am - 5.30pm., Dublin.
Course Fee ISME Members: €215
Non Members: €295
Course Web Page: 
http://www.isme.ie/training-page56121.html
Available to Job Seekers: 
Yes
Certified: 
No

JSSP Web Design Programme

Network: 
Design Print & Packaging Skillnet
Location of Course New Horizons - Dublin.

22- 24 STRAND STREET GREAT - DUBLIN ONE.

Trainer New Horizons - Dublin.
1.3 Trainer Profile
Eric Dumas is a Learning Partner training in the field of Graphic Design and Web Design Applications. He owns a design agency in Dublin and brings his professional experience to the classroom. With his hands-on approach he is able to cover a broad range of situations and integrate into the course a ‘real world’ set of information.

Eric’s wealth of experience in design means that he can recently chosen to deliver Adobe Training on the RTE reality show ‘Five Women go back to Work’

Methods of Assessment Through the Moodle tools, the learner will be frequently tested, monitored in their progress, motivated and helped when needed. The students will be able to access the Moodle tools to prepare for Certification Exams.

New Horizons is an authorised Certiport Testing Centre so all exams can be booked and attempted at the centre.

Eligibility Unemployed - in receipt of job seekers benefit or allowance.

Who should attend
This course is for those who meet the JSSP criteria.
The target student will be comfortable in the daily use of computers and have access to a computer with internet access outside of the classroom for practice and additional exercises.

Students should have a keen interest in the World of Web Design, with a desire to work in the area.

Further Enquiries Maureen
m: 087 908 9012
e: maureen@dppskillnet.ie
Entry Requirements JSSP - Please See Our Website For Full Details www.dppskillnet.ie Next Prog Starting 19th June Dublin.
Course Content Course Overview
This course covers the integration of various skills into a set of practical competencies; integration of tools learnt for the common goal of producing artwork; and the integration of various software for different applications including web, mobile…

This course is based around learning computer skills and will teach the delegates how to combine these skills so that they can become more successful and confident designers in the market place.

Course Structure
We propose to breakdown the course into a number of workshops. These workshops will enable delegates to apply their new skills while focusing on the completion of a design product such as a brochure, poster or website. This style of training will be overall more effective than a student learning Abode Photoshop itself. The Adobe Applications will be incorporated into the workshops as a means to an end, rather than the purpose of the module.

The workshops are set in a specific order to increase in difficulty and depth of knowledge. Using skills learnt in previous workshops to complete further ones is a perfect way to reinforce items studied and build confidence, requiring the attendees to be present at all workshops.

Applications and tools covered
· Adobe Photoshop
· Adobe Illustrator
· Adobe Acrobat
· Adobe acrobat.com
· Adobe Dreamweaver
· Adobe Flash
· Adobe Fireworks
· HTML, XML, CSS
· Joomla, Wordpress, Online shopping (VirtueMart, OS Commerce), Artisteer.

This extensive programme will prepare delegates for the following official Adobe Certifications:
- Adobe Certified Associate (ACA) Web Communication with Adobe DreamWeaver
- Adobe Certified Associate (ACA) Rich Media Communication with Adobe Flash.

Financial Support JSSP. Job Seekers Support Programme.
Enrolment and Start Dates Comment Starting 19th June 2013 Dublin.
Subjects Taught Module 1: Initial considerations in setting up a website
Module 2: HTML
Module 3: Design your first Web Site
Module 4: Animated and Static Design, Graphic Design tools
Module 5: Create an advanced website
Module 6: Content Management Systems
Module 7: Blogs
Module 8: Online Shop
Module 9: Plugins
Module 10: Update and Maintain Websites
Module 11: Design for mobile devices
Module 12: Designing for the e-Learning Environment
Duration Training Days: 10 full days.

THIS PROGRAMME WILL RUN TWICE BEFORE THE END OF JUNE. THERE WILL BE A PROGRAMME THAT WILL RUN IN THE MONTH OF APRIL FOR 10 DAYS AND A DIFFERENT PROGRAMME THAT WILL RUN IN THE MONTH OF JUNE FOR 10 DAYS. IF YOU ARE INTERESTED CONTACT MAUREEN ON maureen@dppskillne.ie

Programme is 10 days in total.

Number of Places 12
Course Fee JSSP - No fee if you are currently unemployed and in receipt of job seekers benefit or allowance. For unemployed only - JSSP - Job Seekers Support Programme.
Course Web Page: 
http://dppskillnet.ie/index.php/event/jssp-web-design-programme/
Available to Job Seekers: 
Yes
Certified: 
No

Managing Information On-Line

Network: 
Greasán na Méan Skillnet
Location of Course An Spideal
Further Enquiries Tel: 091 558 400
Fax: 091 558 470
Email: info@greasannamean.ie
Course Content This will include content management for websites and using cloud storage for data.
Number of Places 10-12
Available to Job Seekers: 
Yes
Certified: 
No

WebTV for self- Promotion

Network: 
Greasán na Méan Skillnet
Trainer TBC
Further Enquiries Tel: 091 558 400
Fax: 091 558 470
Email: info@greasannamean.ie
Entry Requirements TBC
Course Content Diploma in WebTV for self- Promotion;
Candidates will be able to use the web to their benefit them and their business.
Course Fee TBC
Available to Job Seekers: 
Yes
Certified: 
No

Database Driven Web Development

Network: 
Greasán na Méan Skillnet
Location of Course An Spideal
Trainer TBC
Eligibility Basic knowledge in web development
Further Enquiries Tel: 091 558 400
Fax: 091 558 470
Email: info@greasannamean.ie
Entry Requirements An interest in computers and web development
Course Content The course will cover basic introduction to web development,and the use of databases.
Duration TBC
Number of Places 10-12
Course Fee TBC
Available to Job Seekers: 
Yes
Certified: 
No
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